ICSB Certificate in Entrepreneurship and the Arts


Dates of Certificate Program:
April 14 – 1 PM to 4:00 PM EDT

The intersections between the work of the artist and the entrepreneur are numerous, but too rarely are connections between the skills and mindsets nurtured by these disciplines intentionally made. This is beginning to change as having an entrepreneurial mindset is  recognized as an asset to navigating a career in the arts, while artistic skills such as creativity, collaboration, and empathy are likewise recognized as key to good business. For too long, students of the performing and visual arts have been left to their own devices without a framework or toolkit for stewarding their careers, but addressing this shortcoming is necessary for strengthening the arts and culture sector.  This half-day certificate program is for artists, entrepreneurs, educators, or anyone in between who desires to gain an understanding of the connection between art and entrepreneurship.  

Module 1: Trends and Best Practices in Arts Entrepreneurship Education

April 14 – 1 PM to 2:00 PM EDT

In this module you will be exposed to critical themes and questions in the scholarship on Arts Entrepreneurship Education. This overview will provide educators with ideas for how to approach incorporating entrepreneurship into artistic training programs, as well as provide artists with insight into how they can begin thinking entrepreneurially in the process of building a sustainable career. 

Module 2: Arts Innovation and Resilience in the COVID and Post-COVID Environment

April 14 –  2 PM to 3:00 PM EDT

In this module, you will learn how the need for resiliency has spurred recent innovation in non-profit and community arts organizations. Particular focus will be given to how museums have pivoted to digital presentations that invite the public to participate in on-line learning, as well as how artists have embraced social justice themes in a broad way and become more involved in communities through collaboration and by bringing art to the streets. 

Module 3: The Greater Context of Entrepreneurship and Innovation

April 14 – 3 PM to 4:00 PM EDT

In this module, you will learn about broader trends in entrepreneurship and innovation – such as design-thinking and humane entrepreneurship. This discussion addresses criticisms that arts entrepreneurship can fall short of bridging the gap between the arts school and the business school by not taking advantage of broader trends and research and sheds light on ways in which intersections between the two fields may continue to evolve.


Lenore Miller

Lenore Miller

Former Director of the George Washington University Art Galleries and Chief Curator

Lenore Miller has worked in the visual arts for more than 50 years, most recently serving as Director of the George Washington University Art Galleries and Chief Curator (2007-2020). An associate professional lecturer in GWU’s Department of Fine Arts and Art History, she is also a free-lance writer for various art publications, which have included ARTnews, KOAN, Camerawork, New Art Examiner, Metalwork, and Washington Print Club Quarterly. Since 2017 she has been a Fellow of the Norman Rockwell Museum in Stockbridge, MA, and is currently preparing a monographic exhibition and catalogue on the working title of Making Magic: Tony Sarg, America’s Puppetmaster. Her own creative works in collage have been included in many group exhibitions.  She is also a participating member of ArtTable, the leadership organization for professional women in the visual arts. She holds an MFA in Printmaking from the George Washington University and a BA in Fine Arts and Art History from Goucher College. 


Casey Hayes-Deats

Casey Hayes-Deats

MBA Student and Founder of the Cake Shop theater company

Casey Hayes-Deats discovered the immense value of an arts background to business and entrepreneurship (and vice versa) by earning her MBA after a decade spent working in theater and other cultural institutions. Her experience includes founding The Cake Shop theater company  and producing the NY premiere of Martin Crimp’s translation of Pains of Youth; serving as general manager of the internationally recognized Contemporary American Theater Festival; and managing a portfolio of youth education programs at the Brooklyn Arts Exchange. She has also co-directed a performance and action-research project that developed innovative improv-based methods for improving quality of life among seniors with dementia and facilitated workshops for drama-educators at the University of Rwanda. She will graduate from the George Washington University with an MBA in finance and strategy in May 2021. She is also a graduate of the City University of New York (MA in applied theater), Columbia University (BA in cultural anthropology), and the Stella Adler Studio of Acting’s professional conservatory.