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  • Your access to the LMS system will before 12 months upon completion of the first three modules.
  • No refunds provided upon completion of Module one.
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ICSB is working harder than ever to enhance our community’s value. After months of preparation, we are ready to open registration for the first-ever specialized online certification with Dr. Marc Gruber and Dr. Sharon Tal, covering the Market Opportunity Navigator (originally presented in their published book, Where to Play).


As a business transforms from its creation to implementation, identifying and prioritizing market opportunities is an essential practice. However, it is often one of the most challenging tasks that managers face when striving to increase their company’s growth capacities.

Traversing market opportunities is too often left to a simple chance when, in reality, anyone can capitalize on available market opportunities when they understand the systematic frameworks at play. Fully understanding these frameworks and tools will allow you to make informed strategic choices and will present your applications for gaining team cohesion around your choices.

During this certificate program, you will be introduced to the“Market Opportunity Navigator,” which is a new and innovative business tool that provides a thorough perspective to find different potential market domains. Having been recently adopted for the Lean Toolset by Steve Blank, the Navigator, first, introduces you to a wide-lens perspective to find different potential market domains for your business before you zoom in with lean simulations.

Simply put, the framework covers three key questions:

  1. Which opportunities exist for you?
    From which, you will learn to Identify market opportunities stemming from the company’s core competencies.
  2. Which opportunities are most attractive for you?
    Which you can then use to address key questions and evaluate possible opportunities systematically.
  3.  Which opportunities should you focus on?
    Then, you can begin designing a clear focus and strategic roadmap.

Using real-life examples, we will comprehensively explain the business tool and its dedicated worksheets, demonstrating how it pairs seamlessly with other tools such as the Business Model Canvas and Customer Discovery while giving practical information on how to best implement it for your company’s specific needs.

Join the several other ten thousand global companies of all sizes that have already begun to navigate their market opportunities to unleash new growth!

The structure of this certificate program includes

The structure of this certificate program includes 2 live, 90-minute sessions and 4 pre-recorded modules.

Modules 1-4 will be available on our SAP Learning Management System.

Individual: $499 (includes a 1-year membership to ICSB)
Student:   $199  (includes a 1-year membership to ICSB)
Developing Country: $199 (includes a 1-year membership to ICSB) please see DC Approved List

Additional information


Individual, Student, Developing Country